Midlands-based total body workout specialist, Versaclimber UK, is to make its functional fitness debut in Newark as it partners with Midlands Fitness Games (MFG) for its much-anticipated event in October.

Created in 2019 by structural engineer, Jack Simmons, and gym owner, Myles Brownhill, the event is a fitness fanatics’ answer to functional fitness in the Midlands and the first of its kind in the region.

Previous MFG events have been sell-outs, with hundreds of athletes from around the UK turning up to compete in unique competitions, each of which test the athlete’s capabilities, skills and strength against fellow competitors.

This year, the event will welcome over 300 participants as they take part in as many as five games, from 9am – 4pm, when it opens its doors on Sunday 20 October at Newark Showground.

For the first time in functional fitness history, four Versaclimber Sport machines will take centre stage.

The machines, which have been used by the likes of Andy Murray, Emma Radacanu, LeBron James, among others, will feature as part of a competition that will be a test of endurance and strength – the details of the challenge, though, will remain a secret to participants until event week.

Commenting on its milestone partnership, Ryan Kelford, operations manager at Versaclimber UK, said:

“The Midlands Fitness Games is a hugely exciting event for the fitness industry. Over the years, there have been some great functional fitness events around the country, but the Midlands has always been left wanting. Thanks to both Jack and Myles, and their passion for the sport, we’ve finally got our wish.

“Since it began in 2019, MFG has been making its mark in the Midlands, bringing together some of the most talented and skilled athletes, and lovers of functional fitness, to the centre of the UK. Although we’ve been around for much longer, as a Midlands-born brand ourselves, it’s a real pleasure to be joining forces with another local business that’s keen to make waves in the fitness industry.

“October’s event marks the start of the Versaclimber brand name on the roster of a CrossFit-inspired functional fitness event – a milestone we’re really proud of. We’re confident that the machine will push MFG contestants to new heights, appeal to their fiercely competitive spirits and that it’s appearance will be the first of many in the functional fitness circuit for years to come.”

Jack Simmons, co-owner and organiser at Midlands Fitness Games, added:

“We’re so excited to have a brand like Versaclimber UK onboard for our next event in October. To be the first functional fitness event to feature a machine of this calibre is a great privilege and something that we’re proud to be able to deliver for our growing community. While I can’t share too many details right now, the Versaclimber workout will bring a whole new dimension to the event and present our community with one of the biggest functional fitness challenges they’ve ever experienced.

“The Midlands is home to some fantastic, home-grown athletes, and we’re pleased to be showcasing what we’ve got on offer here, including brands like Versaclimber UK, in this latest event. We can’t wait to see everyone get stuck in, and to see where the future takes us.”

For more information on Versaclimber or its range of products on offer, visit www.versaclimber.co.uk.

*Main image @versaclimberuk Myles Brownhill & Jack Simmons, co-founders and organisers of Midlands Fitness Games alongside the Versaclimber Sport Machine.